When you hear the word 'minimalist', the first thing that comes to mind is a design that looks clean and simple and uses few ornaments. Some often hear "Less is more" or "Form follows function." For example, one of the menswear brands in Madrid, Spain, applies a minimalist concept to the interior design of its stores. Francesc Rife Studio, the designer of this store, uses a minimalist concept with a different look so that the atmosphere of the minimalist concept is already felt when visitors visit this store.
If minimalism is generally synonymous with white, then the dominant gray and black color palette is used in this store. The walls are made of gray concrete material, and part of the wall surface is colored with black marble to appear as an abstract painting accent. The ceiling is full of black with spotlight lighting, giving the user the impression of a very experienced space. Space is meant to meet the needs of art and facilitate its activities.
In addition, this store is dominated by stainless steel material which is known as a material that is strong, durable, and able to reflect both natural and artificial lighting. Another function of applying this material is that it is easy to clean, making it suitable for a clothing store that sells shoes, shirts, and jackets. The impression caused by the strong concrete and stainless steel materials reflects the products sold to men. The display of clothing products below looks simple, with a geometric shape consisting of two vertical support poles giving a sense of simplicity.
Using uniform materials with the same pattern is one goal applied in the minimalist design concept. In this store, there is also an empty space. In a minimalist concept, this empty space can offer a psychological experience of silence and tranquility, so that store visitors can focus on choosing the products to buy.
Although applying interior design with a different look, some aspects of the function of the minimalist concept that can be seen from the Nino Alvarez store are the simplicity of shapes and colors, the presence of empty space, 360 degrees of materialness, and the experience that visitors can feel. The selection of display forms used for shoes, shirts, and jackets follows the purpose of the minimalist concept, namely that form follows function. Nino Alvarez is not only an ordinary menswear store but also provides a unique shopping experience when entering the store. The creativity and uniqueness of this brand led Nino Alvarez to become one of the leading men's fashion brands in Spain.