Louis Vuitton Catwalk Titled “Children's Playground” at Paris Fashion Week

Syifa Aisha Arashi | Tuesday, 12 July 2022

Louis Vuitton in collaboration with studio PlayLab Inc created a catwalk with the concept of a large-scale playground. Participating in Paris Fashion Week which took place on June 23, Louis Vuitton showcased the Spring-Summer 2023 menswear collection designed by the studio team of Vuitton and Virgil Abloh before he died in early 2022.

The catwalk for Louis Vuitton's Spring Summer 2023 show was created by PlayLab IncThe catwalk for Louis Vuitton's Spring-Summer 2023 show was created by PlayLab Inc (Photo by Louis Vuitton)

Large-scale racing tracksLarge-scale racing tracks (Photo by Louis Vuitton)

Located in Carré du Louvre, Paris, PlayLab Inc creates a catwalk with a children's playground theme. Designed with a shape that resembles a children's race track surrounded by large balloons to bring the catwalk concept into the Spring-Summer 2023 menswear collection. The large-scale race track in bright yellow contrasts with the background of the building. 360-degree circular path to bring fantasy to life.

Men's clothing collection Spring-Summer 2023 around children's gamesMen's clothing collection Spring-Summer 2023 around children's games (Photo by Louis Vuitton)

The large red balloon design emblazoned with the Louis Vuitton logo is intended as an identity and accentuates the childish theme throughout the catwalk area. The green staircase which also evokes the feel of a children's playground contrasts with the yellow color on the race track as a manifestation of childhood dreams and shows the joy during the event.

Enlivened by the marching band of The Marching 100Enlivened by the marching band of The Marching 100 (Photo by Louis Vuitton)

The concept of playing is intended to trace back to what Abloh had described as a child who was not familiar with gadgets. Free play is a trusted place to spark creativity. Overall, the design of the catwalk, which carries the theme of a children's playground, is designed to commemorate Abloh's childhood toys.

“Giant children's toys become a yellow brick path to the imagination: the evolutionary pathway of the mind in which childlike fantasies come to life. It is the transition from rising to subtle that’s reflected in the collection that elevates childhood through the savoir-faire Maison,” said Louis Vuitton.

Louis Vuitton studio design collection

Louis Vuitton studio design collection (Photo by Louis Vuitton)

Menswear collection Spring-Summer 2023Menswear collection Spring-Summer 2023 (Photo by Louis Vuitton)


Project Information

Office Name :
Playlab Inc
Project Location :
Paris, France
Completion year :
Photographer Name :
Design| Residential|
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